COORS LIGHT’S ‘MADE FROM MOUNTAINS’ SPOTLIGHTS ARTISTS’ THIRST FOR ADVENTURE

Published in the Creativity section of Ad Age, this article features Coors Light’s five-part branded content series made in partnership with Great Big Story, and the notable results. The stunning videos produced by Courageous profile artists who explore breathtaking locations around the world and help realize previously unattainable creative ambitions, courtesy of Coors Light.

Published on December 10, 2018

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PACKING AN EMOTIONAL PUNCH: BIOMETRIC RESEARCH PROVES PURCHASE POWER OF BRANDED CONTENT

This article shares new research with AI tech platform Realeyes on the emotional impact of branded content, delivering lasting connections and real sales results.

Published on November 19, 2018

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TURNER’S MARYBETH STROBEL ON THE AD EXPERIENCE THAT WORKS

Marybeth Strobel, Turner Ignite’s Vice President of Ad Innovation, sits down with Ad Age President & Publisher Josh Golden to discuss how Turner brings value, relevancy and utility to their fans with the help of linear audience targeting.

Published on November 16, 2018

GREG T. GORDON ON TURNER’S NEWEST BRANDED CONTENT ARM, TURNER IGNITE STUDIOS

Greg T. Gordon, Vice President and Creative Director of Turner Ignite Studios, sits down with Ad Age President & Publisher Josh Golden to talk about how Turner’s newest in-house studio is shaking up the branded content space.

Published on November 14, 2018

TURNER IGNITE’S TOM BOLAND ON TARGETING AT SCALE WITH LAUNCHPAD

Tom Boland, Turner Ignite’s Vice President of Social Strategy and Solutions, sits down with Ad Age President & Publisher Josh Golden to discuss how their in-house global social agency Launchpad delivers on targeting and engagement at scale.

Published on November 14, 2018

OTTO BELL ON LIVE ADVERTISING WITH CNN’S BRANDED CONTENT STUDIO

Otto Bell, Chief Creative Officer of CNN’s Courageous, sits down with Ad Age President and Publisher Josh Golden to talk about the content studio’s push into live advertising and how it won the studio a Guinness World Record.

Published on June 30, 2018

TURNER IGNITE’S DAN RIESS ON CREATING CUSTOM CONTENT THAT ACTUALLY RESONATES

Dan Riess, Executive Vice President of Turner Ignite, sits down with Ad Age President and Publisher Josh Golden to discuss how brands are working with agencies to develop custom content that resonates.

Published on June 22, 2018

THE FUTURE OF ADVERTISING

The media landscape has changed so dramatically over the past five years that, if you want to study the future of advertising, all you have to do is look around.

Published on June 20, 2018

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CNN DIGITAL’S CHRISTINE COOK ON SURPRISING CHANGES IN VIEWING BEHAVIOR

CNN Digital’s Senior Vice President and Chief Revenue Officer sits down with Ad Age President and Publisher Josh Golden to talk about why short, “snackable” content isn’t the only content capturing your audience’s attention.

Published on June 19, 2018

TURNER HELPS WONDER WOMAN LASSO FANS

Published in the Creativity section of Ad Age, this article spotlights our cross-portfolio, branded content led campaign with Warner Bros. to promote "Wonder Woman"—one of the most anticipated films of 2017.

Published on June 18, 2018

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CNN, VOLVO RACE THE SUN IN HISTORIC CULTURAL MOMENT

Published in the Creativity section of Ad Age, this piece spotlights our innovative program and live ad with Volvo, centered on the anticipated August 21 total solar eclipse across the U.S.

Published on June 11, 2018

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SUPERIOR AUDIENCE TARGETING

This video includes an interview with Dan Aversano (SVP of Ad Innovation and Programmatic Solutions, Turner Ignite) on how television buying is evolving – out of a business necessity – through the adoption of TV audience targeting, going beyond traditional age/gender demographics to drive better results for marketers.

Published on May 23, 2018

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THE ANATOMY OF A MODERN MEDIA COMPANY

This custom multi-media webpage focuses on how Turner storytelling engages fans, including interactive pages for Ad Sales and Network executives featuring quotes, imagery and videos to help tell the Turner story.

Published on May 15, 2018

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FROM UPFRONT TO AUDIENCE

This video includes an interview with David Cohen (President, North America, Magna) on the state of industry from the agency perspective, including the role of data as we shift from demo to audience based buying, and connecting marketing activity to business outcomes.

Published on May 9, 2018

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NEW WAYS TO TELL THE BRAND STORY

This video includes an interview with Jennifer Halloran (Head of Brand, Advertising and Community Responsibility for MassMutual) on the brand’s recent “Live Mutual” campaign with Great Big Story and CNN, which culminated in a live ad produced by Courageous on New Year’s Eve.

Published on May 9, 2018

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THE BRANDED CONTENT EXPERIENCE

This video features an interview with Dan Riess on Turner’s approach to branded content, the power of engaging audiences through proven fan bases, and how we’re developing new storytelling capabilities to help marketers break through and drive results.

Published on May 2, 2018

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WHY BRANDS SHOULD CARE ABOUT EMOTION ON SOCIAL MEDIA

This piece analyzes the value of emotional reactions to branded content on social media, leading to engagement and results for marketers.

Published on April 2, 2018

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MAY WE HAVE YOUR ATTENTION, PLEASE?

This article discusses how in a media environment where a seemingly endless amount of content is available, moments of attention are becoming more and more valuable for marketers. This piece is a follow-up to one placed in late 2017 that introduced the concept of attention, and dovetails into our overall efforts to ignite client conversations about moving beyond traditional approaches to media optimization.

Published on February 28, 2018

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WHY PARTNERSHIPS ARE AS IMPORTANT AS EVER IN ADVERTISING

This piece delves into the power of partnerships and the need for the industry to return to relationships built on trust, creativity and fandoms.

Published on December 18, 2017

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ATTENTION: THE GORILLA IN THE ROOM

This article explains incorporating the concept of attention within how the ad industry does business. The piece includes insights from several research initiatives that bring to life the importance of attention for marketers as well as how this can lead to better experiences for consumers.

Published on November 30, 2017

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INNOVATION IN ADVERTISING REQUIRES A NEW PERSPECTIVE

This piece explains the need for the industry to move faster and beyond just the incremental responses to the massive “Big Bang disruptions” transforming our industry.

Published on November 13, 2017

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WHY NOW? TURNER STRESSES TO INDUSTRY: CHANGE NOW OR GET LEFT BEHIND

This article features a conversation with Donna Speciale. The interview took place at the 2017 ANA Masters of Marketing conference and builds on themes shared there by clients. Donna highlights why getting on board with audience targeting now and other emerging ad capabilities will better inform smart advertising of tomorrow – one where advertising is desired.

Published on October 30, 2017

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STOP THE INSANITY: WHY TV AUDIENCE TARGETING MATTERS RIGHT NOW

This piece explains why today’s media business is “crazy” for continuing to rely on age- and gender-based demographics to determine the value of advertising. He argues that we must move past the way we’ve done business for more than a half century and to adopt audience targeting practices that have been proven to drive remarkable business benefits for advertisers today, setting them up for the industry’s inevitable addressable future.

Published on October 16, 2017

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WE INTERRUPT THIS INTERRUPTION FOR AN IMPORTANT MESSAGE

This article argues that despite TV advertising being a highly effective marketing vehicle, some key considerations should be taken for the industry to move beyond interruption – how can we truly turn words into actions and reinvent the half century-old TV ad model?

Published on September 25, 2017

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NO LONGER A DIGITAL NATIVE’S GAME: TV FUELS SOCIAL BRANDED CONTENT

The piece explores the rise of branded content on social media by TV-led media companies, and features key trends that are driving engaging social branded content. Reinforced by ListenFirst’s social data, Turner is leading in the space by pairing our premium branded content with Launchpad’s data-driven approach for distribution.

Published on September 12, 2017

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THE TIME FOR A NEW VIDEO AD MODEL IS NOW

The article reminds the industry of the intention behind forming Turner AdLab and its Advisory Board, while highlighting results from studies to date and next steps needed to build on the success.

Published on September 7, 2017

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THE SMART WAY TO FIND AND ACTIVATE YOUR BRAND FANS

This article explores the link between brands, fans and media to unlock how marketers can connect emotionally with a desired audience.

Published on July 17, 2017

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MEET THE PLURALS: YOUR NEXT MARKETING CHALLENGE

This is a generation driving how content is consumed, brands are promoted and products are purchased. To be successful, marketers will need to keep pace by understanding what is driving this group of diverse individuals that don't want to be pigeonholed.

Published on July 10, 2017

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BRANDED CONTENT CAN’T DEPEND ON CREATIVITY ALONE

Creativity, as evidenced by the amazing work on display at Cannes, will continue to significantly drive and elevate branded content. However, the real seismic shift that will move branded content from a creative experiment to a key part of an advertiser's strategy will come from better understanding its role in the broader marketing mix.

Published on June 13, 2017

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DON’T LEAVE THE LOYALIST IN THE DUST

A recent survey by Turner Ignite has led to insights on how media companies and marketers can work together to make the consumer journey more rewarding – particularly for brand loyalists, a group that can be taken for granted in the drive for consumer acquisition.

Published on May 3, 2017

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