MORE (ORIGINAL) COMEDY - LESS INTERRUPTION

truTV puts the fans first with a premium experience and fewer commercials. The first network to announce a commitment to limited commercial interruption, truTV has the industry's broadest offering. LCI isn't an announcement to generate buzz; it's foundational to truTV's business.

And it turns out that what is good for the viewer is also good for your brand. LCI research not only shows increased engagement (+10%) and brand awareness (+30%), but also actual sales lift. Brands featured in LCI commercial pods showed 4X better ROI than those in traditional pods.1

OUR AUDIENCE IS A UNICORN

We have the wealthiest, yet one of the youngest, audiences of any entertainment brand in the industry.

  • truTV's median HHI has risen for six consecutive years2
  • Over the past ten years, NO network has yielded as high a HHI with as young a median age as truTV did in 20173

Because of our engaged fan base, our audience is growing!

  • We've had massive digital and social growth
  • 4 BILLION social impressions in 20174

MADE BY TRUTV: POWER OF ORIGINAL CONTENT

We're home to a 100% comedy lineup with our original POV.

2017 was a landmark year for truTV with our first Emmy® nomination for variety series Billy on the Street; the release of our first comedic documentary, The Problem with Apu; and the debut of two breakout comedies, I'm Sorry and At Home with Amy Sedaris.

We've cemented our position as a comedy oasis for fans.

And we make content for brands, too! truTV offers brands partnership opportunities across every platform, infused with our comedic tone and sensibility. From yearlong partnerships with hit shows like The Impractical Jokers, to branded content that integrates the industry's top comedic talent, we're eager for partnerships that give our fans more of the content they love.

Sources: 1Nielsen Catalina Solutions, Analysis Period: October 3, 2016 - January 29, 2017. Nielsen Buyer Insights, Pre-Period 10/3/14 - 10/2/16; Campaign Period 10/3/16 - 12/31/16. 2Nielsen, Mon-Sun 8pm-12am, 2011-2017, median HHI, live +7 data. 3Nielsen, Mon-Sun 8pm-12am, 2011-2017, median HHI, media age base, P2+ Live +7 data 4(Average Monthly Video Views); ListenFirst; YouTube analytics; Twitter Analytics; January 16 - Dec 17; Source (Connected Device installs / TVE Video Starts); Adobe Analytics; Jan 16 - Dec 17