Bleacher Report blends sports and culture, reshaping the way passionate sports fans consume and share content. Through its mobile app and social platforms, B/R continues to refine its approach to next-generation content creation, with added focus on premium original video and branded content experiences across its portfolio. B/R will also be a driving force behind Turner's coverage of the UEFA Champions League and UEFA Europa Cup.
B/R fans are hyper-loyal: the average app user interacts with the brand 30 times a day. More people like, share and comment on B/R's content than on any other sports publisher on social, reaching more than 200 million people monthly across Twitter, Facebook and Instagram.
Sports culture doesn't end on the field. Most of the B/R app's highest-traffic days are from off-field events like trade rumors, draft picks, and schedule releases. And the top-performing NBA highlights aren't dunks, three-pointers or buzzer beaters - they're players' handshakes and dances.
The House of Highlights franchise creates, reflects and amplifies youth culture through sports, entertainment and comedy, targeting multicultural Generation Z consumers underserved by traditional media outlets. HOH doesn't just drive awareness - it drives action; it starts and amplifies conversations; and it celebrates what's next through originally produced videos, branded content and fresh content approaches.