Creating the best fan experience has always been, and will continue to be, Adult Swim's top priority. Our authentic and relevant voice is real, irreverent and bold. Fans have always been at the center of what we do.
We're engaging fans on every platform, every day.
From TV to digital and mobile to VOD, social and gaming - we're reaching fans how they want to be reached, 24/7. Fans are spending 7+ hours per month engaging with Adult Swim cross-platform - nearly double the time they spend with our competitors.1
And we throw killer events. From San Diego Comic-Con to NYCC to our Rick & Morty "Don't Even Trip Road Trip" featuring the Rickmobile - we're reaching fans across America and connecting in real life.
We've been #1 with P18-34 for 13 consecutive years, and we're a Top 5 network among P25-54 (Total Day and Prime).2
Our diverse, loyal fan base is both male and female, with a median age of 36. We call it a Millennials+ audience. They're the first to try new things, especially when it comes to technology.
We're a powerhouse in engaging our core millennial audience while remaining relevant to loyal fans who have grown up with Adult Swim.
Adult Swim curates music and gives a platform to artists. From our signature Adult Swim Singles program to concerts and custom events, our fans know that music is part of our DNA.
We'll continue to bring more great music to fans in everything we do.
We've had five #1 mobile games in the past five years and have exceeded 139.5M mobile downloads.4 Adult Swim will be releasing more console games across more platforms and building deep apps for mobile that will enable our fans to play games for months and years. Much of this will connect our fans more deeply to the IP that they know and love.
We are our own influencers. Our interactive Adult Swim Streams environment gives our fans exactly what they ask for - more Adult Swim. This 24/7 premium digital experience serves up fresh Adult Swim original video content with a daily dose of show-based marathons and original live-streaming shows. We have a deep, active fan base in our streaming community, and this year we're bringing them more stunts and premieres than ever before.